top of page
What can be learned from brands that have run into very challenging situations, even tragedies, that threatened their survival... and even led to failure?
A Book of Signposts to Cope with Threats of Brand Equity...
The Company Asks...
How could our brand have failed?
What caused this failure?
Can we revive our brand?
The Customer Asks...
What happened to my favorite brand?
Why did they take it off the market?
Will it ever come back?
bottom of page